(situated on Asia's Largest Permanent Laser Billboard, 163m x 60m)
| Country
: Location : Client : Duration : Attendance : Sponsors : Client Brief : Solution : |
Singapore Suntec City Tower 1,2 and 3, Singapore Heineken December 25th 1998– January 6th 1999 Over 50,000 7-Eleven, Mediacorp TV, Mediacorp Radio, Suntec City, Westin Stamford and Pioneer. To create a very entertaining show for visitors as well as a major marketing event for heineken. The show was divided into three separate segments - Christmas, Pre '99 & New Year' Eve Countdown 1999. Christmas : The ultimate aim was to get people talking and draw maximum attention to the Suntec site as a ‘celebration of the Christmas spirit display’, thus providing the message of Merry Christmas and happy new year. Pre-'99 : As the new year drew closer we began to introduce the elements of, ‘ the new year is coming’ and get ready to ‘countdown 1999’. We began to emphasis on the Countdown and the celebration party it would be. New Year's Eve Countdown 1999: This show comprised of playing various new years celebration type elements and also providing a countdown clock at midnight with special effects show. Additionally a real-time laser clock was displayed during the evening. This laser clock was a 60meter x 60meter size which was shown throughout the evening on towers 2 and 3. We associated Heineken with the New year countdown strongly with our lasers as the marketing tool. |
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| Show Sypnopsis : Technology Used : Infrastrucure requirements : Media Coverage : Customer Statement : |
Two
laser projector was positioned at two locations to achieve different images
and effects. The lasers were used to project gigantic images on towers
1, 2 and 3 at Suntec City. 2 x Oracle Aurora Laser Systems producing 64 watts laser power. 1 x Oracle Aurora Laser System producing 32 watts laser power. 2 high platforms for projection : Laser location 1 : Westin Stamford plaza hotel, room 617 Laser location 2 : Suntec City water-wall structure During the evening of December 31st at 10:30pm TCS filmed a news report live, describing the action which was taking place. Apparently the clips show many people, the laser clock and then the words Heineken on tower 1. The Straights Times ran a story. The ‘Lian He Zao Bao’ ran a story. The laser countdown broadcasted live on TV, Channel 5. "A very splendid show", Mr Jacob Petersen "Well done Oracle Laser for orchestrating a magnificent performance", Miss Serene Tan |
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